Bath & Body Works FOOH Campaign

To celebrate Bath & Body Works’ launch in Buenos Aires and Venezuela, we created a FOOH (Fake Out of Home) production that brought their iconic products to life across cityscapes—without drones or helicopters. Instead, we used floating petals and flowers inspired by their signature fragrance to capture attention and emotion. The campaign reached 127K views on Bath & Body Works Venezuela’s Instagram, increasing views by 2000% and achieving a 7.6% average engagement rate.