Xile.Chile Christmas AR Unboxing

Xile.Chile set out to increase product engagement through an exclusive, high-end PR activation. We created an augmented reality experience triggered by the artwork on influencer PR packages, where users unlocked an interactive story, engaged with brand characters, and received a personalized discount code to share with their audience. Designed for a select group, the experience delivered outstanding qualitative feedback and positioned the brand at the intersection of PR innovation, marketing, and AR technology.