MVP AR BEGIN TO PLAY

To challenge our team and accelerate creative exploration, we set out to build an original AR experience in just one month. We designed a 3D-driven image-tracking composition, developed an AR filter in Lens Studio, and deployed it through a web app accessed via QR codes placed on collectible street stickers across the city. The project turned public space into an interactive gallery, allowing fans to collect the artwork, experience it coming to life with sound, and giving us real-time insight into user interactions, a fast, experimental activation that blended art, technology, and out-of-home engagement.